I created a suite of marketing material to promote Crowded House's 'Gravity Stairs' album. I also prepared the artwork and booklets for print/production on Vinyl, CD, and Blu-Ray.
For the Vinyl, CD, and Blu-Ray, the artwork assets and typeface were delivered to me, where I then designed the layout for the CD booklet, added barcode numbers, licensing details etc to each product for print.
This was a tedious project to complete within a small window of two weeks but was especially fulfilling to get across the line in time!
Merchandise Mock-Ups and Design
Using the provided logo asset, I created mockups of all merchandise, CD and vinyl for the album.
The logo asset provided was extremely low resolution so I had to re-create and vectorise a logo asset for use across all 'Gravity Stairs' marketing material.
Several iterations of the 'Oh Hi' tee were sent to management for revision. Each design was intented to mimic the several typefaces that appear throughout the 'Oh Hi' lyric video by Robert Wallace.
Chosen design
CD Mockup seen on JB Hi-Fi website
Posters and Billboards
A suite of posters and billboards were designed to be displayed across cities in Australia and New Zealand; remaining conscious of the album campaign's mood/aesthetic.
A0 Street Poster (ANZ)
Street LED Sign (NZ)
Digital Billboard (NZ)
CD Digicase and Booklet
16 Page CD booklet for Crowded House's 'Gravity Stairs' album using Adobe InDesign.
'Gravity Stairs' CD Digicase cover design
I utilised Adobe InDesign's margins, gutters and guides when designing the CD booklet to ensure consistent layout throughout. All typefaces were converted to outlines so that there were no unplanned changes once the file was sent to production.
