In March 2024, BMG hosted a Country Music Showcase in collaboration wit BBR Music Group. The event featured live performances from Grammy award-winner Lainey Wilson, Chayce Beckham, Elvie Shane and Drake Milligan.
I was tasked with creating the event's visual identity with instructions to create a joyous/celebratory identity with western flare while staying true to BMG Australia's purple/pink colour scheme.
Bespoke Illustration Suite
The iconography, hand-drawn using Procreate, was used across the showcase's promotional material including socials assets, email invites, goodie-bag items etc.
Air Freshener
Digital Polaroid Template
Event Social Reel
